To start with, here’s a funny picture I noticed at one of the beauty/cosmetic stores in the city. Some of you may already be chuckling to yourself, but I’ll work under the assumption that not everyone can see what’s wrong with this advertising poster.

“Beauty is never closer”.

That’s a very unfortunate description for a store that supposedly sells products to make the consumer more beautiful. I think what they were going for was something along the lines of “Beauty has never been closer”. What their little slogan means is that no matter what you do, you will never get closer to beauty – as in you will never be beautiful. “Here, buy these beauty products! They will never make you beautiful though. Thank you for your purchase, these products won’t make you any prettier. Hope to see you again.”

Not that I’m on a particularly zealous English literacy crusade or anything, but it sort of undermines your professional integrity when your advertisement completely contradicts the purpose of your business’s existence. It would be nice to see an increase in appreciation for quality writing though. I kind of feel as though the literary arts are dying, especially with the recent popularity of mediocre to appalling texts lately – but that’s a whole different rant.

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