Has anyone else (especially in Australia) noticed that all our milk cartons spontaneously developed “Permeate Free” labels? Seems some genius came up with the idea of labelling their milk as permeate free, to which every single other milk company responded by doing the same. Simple marketing and economics.

However, I disapprove of the entire hype and I’m here to call it for what it is – a load of bull (pardon the pun). The onset of this permeate free craze seems to be fuelled by some sort of misconception that permeates are a cheap waste product that is added to milk. It is not. Permeate comes from the milk itself. What you buy, regardless of whether or not it’s permeate free, is still 100% milk product.

What is permeate specifically though? Well it’s basically a collective term for the lactose, water, vitamin and mineral components of the milk. It is greenish due to the high vitamin B content.

So what was the supposed “scandal”? Milk companies were adding it to milk. Or should I say, re-adding, since it came from the milk in the first place. This process is done for standardisation of nutrient levels. The nutrition table on your milk can only be accurate because permeates are used to keep the milk at that level.

There’s a lot of rubbish about it being a “waste product”. If anything, it’s the healthy part of milk.